Online casino gaming is alive and well in the state of New Jersey, with casino gaming earning the most revenues in the state when it comes to iGaming. While many thought online poker would be the big draw, it was actually online casino gaming that players are taking an interest in. There are several options for online casino game play in the state with new deals being made on a regular basis to see even more gaming made available.
NetEnt is one brand that has a hand in gaming when it comes to New Jersey, the company is a games developer based in Sweden who has made several deals in the United States when it comes to online gaming. The company has now brokered a deal with the Golden Nugget of New Jersey for online casino gaming.
The New Jersey Division of Gaming Enforcement still has to approve NetEnt licensing privileges but the Golden Nugget will be the third casino the company will be working with. The Golden Nugget is simply waiting on the company to earn licensing to then launch their gaming platform which will include casino gaming options provided by NetEnt. The gaming developer is also working with Caesars Interactive and Borgata-Bwin.Party.
Bjorn Krantz is the NetEnt Americas Managing Director who recently commented on the announcement of the content partnership deal with the Golden Nugget. Krantz believes the new deal will strengthen the trust and confidence of partner operators with the company as they continue to create even more deals. The deal with the Golden Nugget makes Krantz excited and proud of NetEnt as they will continue to make their go-to-market approach in the United States. The company will provide a full suite of multi-channel games to the customer base of the Golden Nugget in the state of New Jersey. Krantz believes the suite of games will be received by the players of the Golden Nugget very well.
Thomas Winter is the Golden Nugget Vice President of Online Gaming who also commented on the recent deal. Winter maintains that the company has a strong ambition to provide customers with the ultimate in playing experience with a large catalog of real money online casino games. Winter recognized NetEnt has a prominent provider of gaming solutions for casino operators as a well-recognized brand. The company includes innovative and original gaming content for online casinos in the market, which can be enjoyed via mobile and desktop.
NetEnt created a division in North America last year and had a goal to create a top-rated portfolio of online casino games that are considered the best in the industry, for both the United States and Canada. To speed up their process of integration into North America, NetEnt entered into a cross-license agreement of Intellectual Property Patent with IGT in June of this year. This license allowed NetEnt to track their entry into North America since IGT already offers gaming in this region. Many popular features of IGT have been integrated into NetEnt offerings for gamers to enjoy.
While waiting on licensing in New Jersey, NetEnt’s division in North America moved forward and created deals in the online gaming industry with Caesars Interactive and NJ Bwin-Borgata. It has also been rumored that the company is looking to work with Pennsylvania if they begin to offer online gaming. The state has yet to approve legislation for online poker or casino gaming but there are bills on the table. NetEnt has the potential to continue to provide quality gaming for residents in multiple areas across the United States if additional states begin to legalize and regulate such gaming options.