William Hill debuted a new tab on their online sports book last week, with the heading Macau. The home page is where players will find the new tab and be able to enjoy the Macau style online casino gaming. The tab will take players to a new site with an Asian theme, centered on gaming found in the country.
Game play will consist of RNG casino games as well as live dealer gaming. The games based on Macau gaming will be available for players to enjoy online via desktop or mobile device. This gives players a nice variety for logging online and using William Hill to get a taste of Macau gaming. Players who are located in the United Kingdom have the option of logging online or visiting William Hill betting shops to play the games online.
William Hill has seen great success with their Vegas tab, which offers Las Vegas style casino gaming. With the Vegas tab, players have been able to enjoy specific gaming provided by Playtech, a top online software provider. With the operations offering Vegas gaming, the brand has been able to pull in significant online casino revenues with a 19% growth showed based on Q3 reports.
The brand is hoping that the Macau tab will help to bring in even more revenues to the company. The Macau suite will provide Scientific Games exclusive content for slot gaming as well as a new Live Baccarat Squeeze table from Evolution Gaming, a live dealer specialist. William Hill is the first brand to use the squeezable product by Evolution, as other licensees of Evolution will not be able to enjoy gaming until January. The new gaming product will also be on display in February during the ICE Totally Gaming conference.
The squeeze product is based on Chinese gaming where players will squeeze their cards ritually before they reveal the face value. The practice will damage the cards and makes it where they can only be used once. Macau is notoriously known for using tons of cards due to the squeeze by players. William Hill will be offering the full Macau experience via the Evolution Riga Studio. The studio has been equipped with Live Baccarat Squeeze tables which has 17 HD cameras to capture the close-ups of cards while the dealer applies the squeeze for the player.
Funnily enough, William Hill stopped offering their services to the market of Macau back in 2013. They withdrew their services from China but now are able to offer players in the UK the opportunity to enjoy Macau style gaming without ever leaving home.
It will be interesting to see how well the brand does with the new Macau tab as they have been successful with the Vegas tab. Only time will tell if players want to experience Macau without having to leave home. The brand may find the Macau option is even more popular than the Vegas tab. We shall see as the tab is on offer right now and players log on to take advantage of the new gaming option!