The company has developed software products that better enhance game play for gamblers, which only helps to streamline the bottom line of operators. GameAccount recently announced they have signed two new deals with casino gaming providers to see the operators using the developers Simulated Gaming product, an option for free play gaming.
Last week, GameAccount announced they had signed a deal with the Borgata Hotel Casino & Spa of New Jersey. The Simulated Gaming option would be added to the online casino’s offering to provide additional gambling access to consumers. The Borgata is a leader in the New Jersey online gaming market so the deal was certainly a good one for GameAccount.
GameAccount expects the new free play offering they are providing for the Borgata to launch in 2016 with mobile and website capabilities. This is of course, pending regulatory approval. This deal is the very first time that GameAccount has signed with a company based in Atlantic City. This deal takes place just two months after GameAccount signed a deal with the American Casino & Entertainment Properties of Las Vegas.
Dermot Smurfit is the CEO of GameAccount who commented that the new deal with the Borgata will allow the casino to maintain a solid relationship with their customers who live outside the state of New Jersey. Since game play is free, players do not have to be located within the state to take part. With real money online gaming in the state, players have to be located within the state borders to be eligible for gaming.
The Simulated Gaming option will be connected to the My Borgata Rewards program which is hosted by the casino. This will allow players to use points earned during online game play for real-world options when they visit Atlantic City in the future. This is a great bonus that should see the free play option become very popular at the Borgata.
GameAccount signed a similar deal with Lady Luck Interactive, the very next day after the Borgata deal was announced, further pushing the company into the limelight. The Lady Luck Interactive Company is a subsidiary of the Isle of Capri casinos which is based in Missouri. This company operates 14 casinos located in seven states. The Simulated Gaming provided by Lady Luck is expected to go live around the same time as the Borgata free play option.
The Simulated Gaming product of GameAccount has been quite successful this year, having signed several deals across the United States. Since real money online game play is not yet available in most states, the free play option is quite popular. The company has signed deals with the San Manuel Band of Mission Indians located in California as well as the Maryland Live! casino located in Maryland.
With the installation of the Simulated Gaming product, the casinos are open to real money gaming if the option becomes available. With the free play option, all the software is already available. Small changes would need to be made to get the ball rolling for real money game play but with the free play option, GameAccounts sets themselves up to offer quality gaming options now and in the near future as the online gaming landscape changes within the United States.